Rebranding Swagruha Foods
Designing a New Logo and Packaging to Refresh a 25-Year-Old Company
Swagruha Foods is a company that has been in the food industry for 25 years. With the aim of refreshing the brand and attracting a new audience, the company decided to embark on a rebranding journey that included the design of a new logo and packaging.
Understanding Swagruha Foods
Before starting the rebranding process, it was important to analyze Swagruha Foods' existing brand identity, as well as its strengths, weaknesses, opportunities, and threats (SWOT). Additionally, a competitor analysis was conducted to identify areas where the company could stand out from the competition.
The Rebranding Process
Rebranding is the process of creating a new brand identity to change the way a company is perceived by its audience. To start the process, a brand strategy was developed, which included defining the company’s mission, vision, and values. Then, a new logo and packaging design were created, taking into consideration the brand strategy and the company’s target audience. Finally, brand guidelines were developed to ensure consistency across all touchpoints.
Conclusion
Rebranding Swagruha Foods was a process that required careful planning and execution. By developing a new brand strategy, creating a new logo and packaging design, and launching the new brand, Swagruha Foods was able to attract a new audience and increase sales.
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